BP Consumer Promotion

Printed scratch cards are costly and old-school, so we created a digital scratch card that was more appealing and fun for BP shoppers. We designed and built the promotional website, integrated the site with BP's promotional portal and ensured the consumer journey was seamless on all devices. Other than the digital deliverables, we also managed the POS design, drafting of terms & conditions, the entrant database, prize draws and the handling and fulfilment of all prizes.