Bupa Store Openings

Bupa Health Insurance wanted to create awareness of their new stores on Collins Street, Melbourne and King Street, Sydney. We devised an impactful 'moving' activation that included a squad of 25 people jogging through the streets of Melbourne and Sydney, handing out running maps featuring an incentive to head to the new Bupa stores. We developed and managed the concept, instore promotion, prize draws, digital media and campaign collateral.