Carlsberg Consumer and Trade Promotion

Carlsberg's sponsorship of UEFA Euro Football Championship was bought to life in bottle shops around Australia. The larger-than-life POS caught shoppers' attention and created the illusion of standing on the pitch in France. The trade presenter encouraged retailers to place orders for their chance to head to France too. We liaised with Carlsberg's and UEFA's international Agencies to ensure the Australian promotion complied with all brand requirements. We managed the travel arrangement of winners' from both the consumer and trade promotions and made sure they all had the experience of a lifetime!