We were briefed to activate the launch of OAK's limited edition Christmas Gingerbread flavoured milk. The 'ugly Christmas jumper' carton design was the hook we needed to create an exciting promotional mechanic and prizes. The festive OAK Christmas design was perfect for Aussie summer tees and boardshorts, plus of course an ugly Christmas jumper. Transfusion managed creating Australian made Christmas jumpers, partnering with an Australian board short designer and sourcing premium stylish tees. We managed the promotion from concept to prize fulfilment including website build, legals and prize draws.