Ski yoghurt is an Australian favourite household brand. We were briefed to create a national consumer promotion to stand out in the cluttered yoghurt category. We pitched 4 promotional concepts and the Client chose the chance to 'WIN $1000 daily'. We created the POS, drafted the terms & conditions, and managed the design and build of the promotional microsite. During the promotion we organised the 50 prize draws and payment of winners' prize money. The promotion achieved the objectives and increased volumes and retained space and stand out from major competitors.