Ski yoghurt is an Australian favourite household brand. We were briefed to create a national consumer promotion to stand out in the cluttered yoghurt category.
We were invited to partner with Solar D as its creative agency, delivering both its brand launch and 360° marketing campaign.
The larger-than-life POS caught shoppers' attention and created the illusion of standing on the pitch in France. The trade presenter encouraged retailers to place orders for their chance to head to France too.
As the official sponsor of the Ultimate Fighting Championship (UFC), Reebok had the opportunity to create a pop-up store within Brisbane's Rebel Sport store on Queens Street Mall.
The 'ugly Christmas jumper' carton design was the hook we needed to create an exciting promotional mechanic and prizes.
